Golf Zoo wanted to develop one of the first nationwide golf vacation
packaging companies in the United States. Their business model was focused
on creating a de-centralized network of golf vacation specialists located
in key golf vacation destinations that were integrated on the same reservation
system and Internet Booking Engine. They wanted to aggressively use
the Internet to create new low cost distribution via affiliate programs
and other third party channels.
ResLogic's Travel Reservation System
ResLogic's Internet Reservation Engine
ResLogic's Website Design Services
Successful Startup
"We launched Golf Zoo in September 2001. Not exactly the best timing
for a new travel start-up", laments, Chris Parcell, Golf Zoo's
Director of Sales. "Luckily we selected a reservation system and
Internet Booking Engine that was affordable, yet powerful enough to
meet our innovative technology needs. Six months later everything started
to fall in place for us. We launched an aggressive marketing plan directing
traffic to our new Internet Reservation Engine. Before you knew it,
we were getting an average of 200 online trip quotes every day,"
explains Parcell.
Affiliate Program takes off
"Once we launched our new re-designed website in fall of 2002,
our affiliate program began to pick up momentum. It seems like everybody
wants to become an affiliate member of Golf Zoo and brand our golf vacation
engine on their websites. This has become a very cost effective marketing
tool for us since we only pay royalties to our affiliates when we book
business referred by them. It's a guaranteed return compared to upfront
advertising. It's so easy to set-up new private labels in the system.
It only takes a few minutes, and just about everything can be customized
for each private label", explains Parcell.
Solid Backend
"Although the Internet Reservation Engine is very sexy and works
great, it's the integrated Travel Reservation System that puts in altogether.
It does everything.from making trip quotes, ordering supplier services,
writing checks, taking payments, tracking profitability, you name it.
We shopped around, and couldn't find a system nearly as powerful as
this in this price range."
Tools for Creative Marketing
With the help of ResLogic's Internet Marketing Services, Golf Zoo is
now in the process of setting up a many new internally operated Regional
Golf brands using the private label features of the Internet Reservation
Engine. For example, they will be launching a series of single destination
specific web sites such as www.oceancitygolfvacations.com. This will
not only let them better target market their audience, but it will also
improve their search engine placement using cross linking techniques.
Customers
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